Rapa Lobos

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Rapa Lobos Concept

RAPALOBOS is our “rock-and-roll”, irreverent, happy-go-lucky and youthful brand with a very distinctive design and unique concept. A concept with ideas that are particularly dear to the producer/oenologist.

In cases of 6 – each with a different label – (6 red and 6 white), the labels' evocative imagery can easily arouse animated conversation at table with friends. Is it not true that “a picture paints a thousand words”? Part of the concept comes from this aphorism. Just like the ever-present wish to create an innovative, positive and unmistakable brand.

RAPALOBOS is also the name of one “quinta” under the umbrella of Quinta de Santa Eugénia. Given that it is a name composed from two words (RAPA + LOBOS) which are set out on the label design vertically and opposite to each other, people started to play with bottles turning them upside down trying to read the brand’s name, or only reading half of it, smiling at the marketing which has “the nerve” to place images upside-down…

This playful attitude led to labels with casual imagery and funny phrases, placed laterally, inspired by the book “Be the Person Your Dog Thinks You Are”, by C.J. Frick (2018). Mostly VERY “unlikely” phrases, with an ironic twist.

RAPALOBOS is a flexible and tailor-made brand which can be used for Quinta de Santa Eugénia’s own purposes, but also by clients looking to commemorate a moment or an event.

The world sailing race stops in the Azores? Sails filled by wind over a blue and white background could make a good label …. A vintage car race in the north of Portugal? … we could produce labels with classic car brands… and so on…

Tailor-made means exactly this; to affix an image, any image – not the brand – to a label and thus create collections which mark events and/or unforgettable moments.

Rapalobos is all this .... and everything else!
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